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Case study

Oma

The mobile app for in-home daycares and babysitters — families, classrooms, messages, payments, and the day, all in one place.

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The challenge

In-home daycare owners and babysitters were coordinating enrollment, daily updates, pickups, and payments across texts, group chats, and paper — leaving parents out of the loop and owners buried in admin.

The solution

We built a mobile-first app with owner and parent experiences: classrooms and capacity, messaging and daily posts, check-in with authorized pickups, payments and documents, plus live cameras on higher tiers.

Overview

What we built

Oma is a childcare management app for daycare owners and nannies. It centralizes families, classrooms, messaging, check-in, payments, and daily updates so care providers and parents stay aligned without juggling texts and spreadsheets. Premium tiers add live classroom cameras for in-home daycares.

For Parents

  • Message caregivers and follow meals, naps, and activity updates
  • Stay informed on check-in, authorized pickups, and incident reports
  • Access handbooks, licenses, and payment links in one place

For Owners & Staff

  • Organize kids, families, rooms, and who's here today
  • Post daily updates and keep parents in the loop without extra apps
  • Collect tuition and share payment links or card billing
  • Watch rooms live from the Cameras tab (Premium)

Technical highlights

  • Mobile app for daycare owners, staff, and parents
  • Role-based dashboards for classrooms, messaging, and check-in
  • Live classroom camera integration on Premium plans
  • Payments and document sharing built into the care workflow

Impact

Oma gives in-home daycares and babysitters a single hub for communication and operations — so owners run the day, parents stay informed, and premium providers can keep an eye on rooms in real time.

Next step

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